Influencer Brief

Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Brand / product name — what is being promoted
• Campaign goal — what you want the partnership to achieve (awareness / sales / sign-ups / content creation / event promotion)
• Influencer type / tier — nano (1K–10K), micro (10K–100K), macro (100K–1M), mega/celebrity (1M+)
• Platform(s) — Instagram, TikTok, YouTube, LinkedIn, X/Twitter, podcast
• Deliverables — what content you need (e.g. 2 Instagram Reels, 1 Story, 1 TikTok video)
• Campaign dates — start date, content deadlines, go-live window
• Budget range — fee range, gifting, affiliate / commission structure
• Key messages — what must the creator communicate?

Related skills