IB
Influencer Brief
🔵 Stable🕐 updated 2026-06-08
🔷 SkillSpec L3
pm-social
Create a structured brief for an influencer or creator partnership campaign. Use when asked to brief an influencer, plan a creator collaboration, set up a paid partnership, or define deliverables for a sponsored content campaign. Produces a complete campaign brief with objectives, deliverables, creative guidelines, approval process, and performance metrics.
🗣 Say this to your agent
“Write an influencer brief for our product launch”“Create a creator partnership brief for [campaign]”“Draft a brief for a TikTok influencer collab”“Build a paid partnership brief for [brand]”“What should I include in an influencer campaign brief?”
What to give it
▸Brand / product name — what is being promoted
▸Campaign goal — what you want the partnership to achieve (awareness / sales / sign-ups / content creation / event promotion)
▸Influencer type / tier — nano (1K–10K), micro (10K–100K), macro (100K–1M), mega/celebrity (1M+)
▸Platform(s) — Instagram, TikTok, YouTube, LinkedIn, X/Twitter, podcast
▸Deliverables — what content you need (e.g. 2 Instagram Reels, 1 Story, 1 TikTok video)
▸Campaign dates — start date, content deadlines, go-live window
▸Budget range — fee range, gifting, affiliate / commission structure
▸Key messages — what must the creator communicate?
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Deliverables are fully specified (platform, format, dimensions, duration, deadline)
✓Key messages include a specific, trackable CTA
✓Creative guidelines allow creative freedom while protecting brand
✓Approval process has clear timelines and named contacts
✓Commercial terms are complete — fee, payment schedule, usage rights, exclusivity
✓Tracking method is in place before campaign goes live
✓Disclosure requirements are clearly stated (FTC / ASA compliance)
✓Important dates include a buffer for revisions
⚠️ What it refuses to do
Do not leave creative guidelines so restrictive that the influencer's authentic voice is lost — prescriptiveness kills performance
Do not omit the approval process — undefined approval workflows cause delays and missed publishing windows
Do not set performance metrics that the influencer cannot influence — views are a metric, algorithm reach is not
Do not skip the disclosure requirements section — FTC/ASA compliance is mandatory, not optional
Do not list deliverables without specifying format, dimensions, and platform specs
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpStart with
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="influencer-brief"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Influencer Brief is one of 1078 open-source professional AI agent skills — all SkillSpec L3.
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