SM
Social Media Audit
🔵 Stable🕐 updated 2026-06-08
🔷 SkillSpec L3
pm-social
Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan.
🗣 Say this to your agent
“Audit our social media presence”“Review our Instagram and LinkedIn performance”“How are we doing on social compared to competitors?”“What's working and what isn't on our social channels?”“Give me a social media health check for [brand]”
What to give it
▸Brand / handle name — which account(s) to audit
▸Active platforms — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
▸Audit timeframe — what period to review (e.g. last 90 days, last 6 months)
▸Business goal — what social media should be achieving (brand awareness / lead gen / community / sales)
▸Competitor handles — 2–3 competitors or benchmark accounts for comparison
▸Available metrics — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Every platform scored against objective criteria, not guesswork
✓Competitive benchmarks use real data, not assumptions
✓Content audit covers actual post types posted, not idealised mix
✓Recommendations are specific and actionable — not "post more content"
✓Action plan is sequenced by impact × effort, not just effort
✓30-day plan has named owners and measurable success metrics
⚠️ What it refuses to do
Do not score platforms against guesswork — every score must be based on actual metrics provided or observable data
Do not write recommendations as "post more content" or "improve engagement" — every action must be specific and measurable
Do not use competitor benchmarks that are not based on real data — fabricated benchmarks invalidate the competitive gap analysis
Do not audit content mix based on what should have been posted — analyse what was actually posted during the audit period
Do not sequence the action plan by effort alone — sequence by impact × effort so the highest-value actions come first
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpStart with
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="social-media-audit"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Social Media Audit is one of 1078 open-source professional AI agent skills — all SkillSpec L3.
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