Social Media Audit
Audit an existing social media presence across all active platforms. Use when asked to review social media performance, analyse a brand's social presence, benchmark against competitors, or identify what's working and what isn't. Produces a scored audit with platform-by-platform analysis, content performance review, competitive benchmarking, and a prioritised action plan.
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp
What to give it
- Brand / handle name — which account(s) to audit
- Active platforms — which social channels to include (LinkedIn, Instagram, X/Twitter, TikTok, YouTube, Facebook, etc.)
- Audit timeframe — what period to review (e.g. last 90 days, last 6 months)
- Business goal — what social media should be achieving (brand awareness / lead gen / community / sales)
- Competitor handles — 2–3 competitors or benchmark accounts for comparison
- Available metrics — follower count, average engagement rate, post frequency, reach, impressions (if the user has them)
Related skills
Social Media Audit is one of 174 open-source professional AI agent skills.
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