PA
Paid Acquisition Plan
🔵 Stable🕐 updated 2026-06-24
🔷 SkillSpec L3
pm-growth
Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
What to give it
▸Economics — average revenue/LTV per customer, gross margin, and acceptable payback period.
▸Current state — channels running, current CAC and volume (or that you're starting cold).
▸Budget & goal — monthly budget and the target (new customers, pipeline, signups).
▸Offer & assets — what you're advertising and the creative/landing pages available.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓A max-allowable CAC is derived from LTV, margin, and payback — not picked arbitrarily
✓Budget is weighted toward intent/proven channels with a fenced test budget for new bets
✓Creative testing has an explicit cadence and a winner decision rule
✓Attribution limits are acknowledged and incrementality testing is planned for big-spend channels
✓Explicit scale and kill thresholds exist, so decisions aren't emotional
⚠️ What it refuses to do
Do not set budgets before deriving the CAC ceiling from unit economics — spending you can't recoup is just buying revenue at a loss
Do not trust platform-reported conversions as truth — every channel over-claims; verify with incrementality
Do not under-invest in creative testing — in modern paid, creative beats targeting as the primary lever
Do not scale a winner or kill a loser inside the learning phase — let it gather signal first
Do not spread a small budget across many channels — concentrate until a channel proves out
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="paid-acquisition-plan"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Paid Acquisition Plan is one of 630 open-source professional AI agent skills — all SkillSpec L3.
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