SM
Social Media Strategy
🔵 Stable🕐 updated 2026-06-08
🔷 SkillSpec L3
pm-gtm
Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.
🗣 Say this to your agent
“Build a social media strategy for [brand/product]”“Create a LinkedIn content strategy for our B2B SaaS”“Help me define content pillars and posting cadence for our startup”“Design a 90-day social media plan for [company]”“What should our social media strategy be for a product launch?”
What to give it
▸Brand / product / creator name
▸What you're promoting — product, service, personal brand, community, or event
▸Target audience — who are you trying to reach? (job title, age, interests, platforms they use)
▸Business goal — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
▸Current social presence — which platforms are you on? What's working, what isn't?
▸Competitors or aspirational accounts — who does social well in your space?
▸Resources — how many people and how much time per week can you dedicate to social?
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Every content pillar delivers value to the audience — not just the brand
✓Platform selection is justified by where the target audience actually spends time
✓Tone of voice examples are specific enough to use as a writing guide
✓KPIs are tied to the business goal, not just vanity metrics (likes, followers in isolation)
✓Posting cadence is realistic for the available resources — sustainable beats ambitious
✓The 4-week calendar has specific topic ideas, not just "write an educational post"
⚠️ What it refuses to do
Do not recommend every platform — justify each choice with where the target audience actually spends time
Do not define content pillars that serve only the brand — each pillar must deliver specific value to the audience or it will not earn attention
Do not set a posting cadence that exceeds the team's realistic capacity — an unsustainable strategy fails faster than a modest one
Do not use vanity metrics (likes, followers in isolation) as primary KPIs — tie KPIs to the stated business goal
Do not skip the tone of voice section — without it, multiple contributors produce inconsistent content that erodes brand identity
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpStart with
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="social-media-strategy"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Social Media Strategy is one of 1078 open-source professional AI agent skills — all SkillSpec L3.
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