Social Media Strategy

Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Brand / product / creator name
• What you're promoting — product, service, personal brand, community, or event
• Target audience — who are you trying to reach? (job title, age, interests, platforms they use)
• Business goal — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
• Current social presence — which platforms are you on? What's working, what isn't?
• Competitors or aspirational accounts — who does social well in your space?
• Resources — how many people and how much time per week can you dedicate to social?

Related skills