Social Ad Campaign

Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Brand / product name
• Campaign objective — what are you trying to achieve? (traffic / leads / conversions / brand awareness / app installs / video views / event promotion)
• Platform(s) — Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, Pinterest, Snapchat
• Target audience — who are you trying to reach? (demographics, interests, job titles, behaviours, lookalikes)
• Budget — total campaign budget and timeframe (e.g. £5,000 over 4 weeks)
• Offer / landing page — what is the ad driving to? (free trial, product page, lead form, event sign-up)
• Key message — the single most important thing the ad must communicate

Related skills