SA
Social Ad Campaign
🔵 Stable🕐 updated 2026-06-08
🔷 SkillSpec L3
pm-social
Plan and write a paid social advertising campaign. Use when asked to build a paid social campaign, create Meta/LinkedIn/TikTok/X ad copy, define a social ad strategy, or plan an advertising funnel across social platforms. Produces a complete campaign plan with audience targeting, ad set structure, copy for each ad format, budget allocation, and measurement framework.
🗣 Say this to your agent
“Plan a paid social campaign for [product launch]”“Build Meta ad copy for our lead generation campaign”“Create a LinkedIn ad campaign for [B2B SaaS product]”“Write TikTok ad copy for [consumer brand]”“Structure a paid social funnel for [offer]”
What to give it
▸Brand / product name
▸Campaign objective — what are you trying to achieve? (traffic / leads / conversions / brand awareness / app installs / video views / event promotion)
▸Platform(s) — Meta (Facebook/Instagram), LinkedIn, TikTok, X/Twitter, Pinterest, Snapchat
▸Target audience — who are you trying to reach? (demographics, interests, job titles, behaviours, lookalikes)
▸Budget — total campaign budget and timeframe (e.g. £5,000 over 4 weeks)
▸Offer / landing page — what is the ad driving to? (free trial, product page, lead form, event sign-up)
▸Key message — the single most important thing the ad must communicate
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Campaign objective is single and measurable — not "awareness and leads"
✓Full-funnel structure: TOFU, MOFU, and BOFU ad sets are separate
✓Each ad has a specific hook, benefit, and CTA — not generic copy
✓Ad copy has been tested against the "1-second scroll stop" rule — does the hook compel a pause?
✓Budget allocation reflects funnel logic — BOFU gets proportionally more per lead
✓Tracking setup checklist completed before campaign goes live
✓A/B test plan is in place — one variable per test, minimum budget defined
✓Retargeting suppression is set — existing customers excluded from acquisition campaigns
⚠️ What it refuses to do
Do not combine multiple campaign objectives in one campaign — pick one measurable goal or the algorithm cannot optimise correctly
Do not skip retargeting suppression — existing customers receiving acquisition ads wastes budget and damages brand perception
Do not launch without completing the tracking setup checklist — campaigns without verified pixel firing cannot be optimised or attributed
Do not run A/B tests changing more than one variable at a time — multi-variable tests produce uninterpretable results
Do not allocate equal budget across TOFU, MOFU, and BOFU — BOFU audiences convert at higher rates and deserve proportionally more budget per conversion
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpStart with
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="social-ad-campaign"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Social Ad Campaign is one of 1078 open-source professional AI agent skills — all SkillSpec L3.
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