Create go-to-market assets for any product or feature. Use when asked for a GTM plan, positioning statement, product launch plan, messaging pillars, use cases, or feature/benefit list. Produces a full GTM pack: positioning statement, messaging pillars, feature-to-benefit mapping, and role-specific use cases. For a tiered launch plan with cross-functional coordination use go-to-market-planner instead.
“Create a positioning statement for [product]”“Write a GTM plan for [feature]”“Give me key pillars for [product name]”“Build a feature and use case list for [product]”“We're launching [X] — help me with the messaging”
What to give it
▸Product / feature name
▸One-line description — what it does, technically
▸Target customer — role, company size, industry if relevant
▸Primary problem it solves
▸Key competitor or alternative — what people do today without this
▸Top 3 differentiators
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Before delivering output, verify:
✓Positioning statement follows Moore format exactly
✓Tagline is 10 words or fewer
✓Each pillar has at least 2 proof points (or flagged placeholders)
✓Every feature has a benefit — no orphaned features
✓Benefits start with action verbs
✓Use cases include a Before/After structure
✓Language is consistent with the target customer's vocabulary (not internal engineering terms)
⚠️ What it refuses to do
Do not write feature descriptions instead of benefits — the GTM pack must translate features into customer value
Do not use the same messaging across all buyer personas — each role has different priorities and language
Do not create a positioning statement that could apply to any competitor — differentiation must be specific and defensible
Do not skip the "not for" section — defining who this is not for sharpens positioning and prevents misdirected sales effort
Do not list use cases without tying them to specific job titles or buyer roles
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp
Example output
Input: Launching an integrations marketplace for our analytics product. Target: existing mid-market customers and their ops teams. Goal: 30% of accounts install at least one integration within 60 days. · generated by claude-sonnet-4-6