Is Go-To-Market free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Go-To-Market

Q: How do I know the Go-To-Market output is good?

The skill verifies itself against its own quality checks: Before delivering output, verify:; Positioning statement follows Moore format exactly; Tagline is 10 words or fewer; Each pillar has at least 2 proof points (or flagged placeholders).

🟢 Production-Ready🕐 updated 2026-07-14 ✅ 4.8/5 🔷 SkillSpec L3 pm-gtm

Create go-to-market assets for any product or feature. Use when asked for a GTM plan, positioning statement, product launch plan, messaging pillars, use cases, or feature/benefit list. Produces a full GTM pack: positioning statement, messaging pillars, feature-to-benefit mapping, and role-specific use cases. For a tiered launch plan with cross-functional coordination use go-to-market-planner instead.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

🗣 Say this to your agent

“Create a positioning statement for [product]”“Write a GTM plan for [feature]”“Give me key pillars for [product name]”“Build a feature and use case list for [product]”“We're launching [X] — help me with the messaging”

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Before delivering output, verify:

✓Positioning statement follows Moore format exactly

✓Tagline is 10 words or fewer

✓Each pillar has at least 2 proof points (or flagged placeholders)

✓Every feature has a benefit — no orphaned features

✓Benefits start with action verbs

✓Use cases include a Before/After structure

✓Language is consistent with the target customer's vocabulary (not internal engineering terms)

⚠️ What it refuses to do

Do not write feature descriptions instead of benefits — the GTM pack must translate features into customer value

Do not use the same messaging across all buyer personas — each role has different priorities and language

Do not create a positioning statement that could apply to any competitor — differentiation must be specific and defensible

Do not skip the "not for" section — defining who this is not for sharpens positioning and prevents misdirected sales effort

Do not list use cases without tying them to specific job titles or buyer roles

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Example output

Input: Launching an integrations marketplace for our analytics product. Target: existing mid-market customers and their ops teams. Goal: 30% of accounts install at least one integration within 60 days. · generated by claude-sonnet-4-6

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="go-to-market"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Go-To-Market is one of 1078 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog