Product Positioning Doc

Write a product positioning document and messaging framework. Use when asked to define product positioning, write a positioning statement, build a messaging framework, or create a messaging hierarchy. Produces a complete positioning doc with category definition, target customer, differentiation, proof points, messaging pillars, and persona-specific messaging.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Product name — and what it does
• Target customer — who is it for? (role, company type, size)
• Problem it solves — what pain or goal does it address?
• Key alternatives — what do customers use today instead? (not just direct competitors — include status quo, spreadsheets, DIY)
• Differentiation — what does this product do that alternatives cannot? (not features — capabilities that produce different outcomes)
• Proof points — any customer data, case studies, metrics, or validation?
• Business goal — is positioning for a new category, expansion into new segment, or repositioning away from a declining category?

Related skills