What do I need to use Marketing Psychology?

The asset or decision; Audience & context; The goal & the friction; What's true.

Is Marketing Psychology free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Marketing Psychology

Q: How do I know the Marketing Psychology output is good?

The skill verifies itself against its own quality checks: The principles chosen are matched to the actual friction, not a generic checklist; Each principle has a specific, concrete application to *this* asset (not theory); Scarcity/urgency is only used where it's genuinely true; At least one friction-reduction move is considered (often higher-leverage than persuasion).

🔵 Stable🕐 updated 2026-10-06 🔷 SkillSpec L3 pm-growth

Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).

▶ Run it free — no key needed 📝 Grade your existing draft 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“Make copy/a page/an offer more persuasive.”“Apply psychological triggers.”“Reduce friction.”“Understand why something does/doesn't convert.”

What to give it

▸The asset or decision — the page/email/offer/pricing/CTA you want to make more persuasive.

▸Audience & context — who it's for, their mindset, where they are in the funnel.

▸The goal & the friction — the action you want, and what's holding people back (cost, risk, effort, trust, confusion).

▸What's true — real proof points, actual constraints (so applications are honest, not invented).

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓The principles chosen are matched to the actual friction, not a generic checklist

✓Each principle has a specific, concrete application to *this* asset (not theory)

✓Scarcity/urgency is only used where it's genuinely true

✓At least one friction-reduction move is considered (often higher-leverage than persuasion)

✓An ethics line flags dark patterns and keeps applications honest

⚠️ What it refuses to do

Do not invent fake scarcity, countdowns, or fake social proof — it's a dark pattern and it backfires

Do not list every principle — pick the few that fit the specific friction

Do not stay theoretical — every principle needs a concrete application to the asset

Do not use confirm-shaming, forced continuity, or hidden costs — short-term lift, long-term trust loss

Do not ignore friction — sometimes the fix is removing a step, not adding persuasion

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="marketing-psychology"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Marketing Psychology is one of 1307 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog