SP
Sales Page
🔵 Stable🕐 updated 2026-06-27
🔷 SkillSpec L3
pm-copy
Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically.
📚 Based on Direct-response copywriting — PAS, unique mechanism, offer stack, risk reversal
What to give it
▸The offer — what's sold, the transformation it delivers, and the price.
▸The audience — who it's for, their pain, and what they've already tried.
▸The mechanism — *why* your approach works (the "unique mechanism" is what makes claims believable).
▸Proof — testimonials, results, credentials, guarantees.
▸Price framing — the price, any bonuses, and the honest comparison (cost of inaction, alternatives).
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Leads with a promise/problem in the reader's language, not the product
✓Names a unique mechanism that makes the claims believable
✓Price is framed against itemised value, not presented cold
✓A genuine risk reversal (guarantee) is included
✓Urgency is real, not fabricated scarcity
✓The CTA is identical each time it repeats (no decision fatigue)
⚠️ What it refuses to do
Do not use fake scarcity or fake countdowns — it works once and destroys trust; use real deadlines
Do not over-hype beyond what the proof supports — believable beats biggest
Do not bury the offer or the price — clarity converts; confusion kills
Do not agitate into manufactured fear — name real costs, don't invent dread
Do not switch the ask — one offer, one CTA, repeated
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="sales-page"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Sales Page is one of 625 open-source professional AI agent skills — all SkillSpec L3.
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