What do I need to use Messaging Framework?

Target audience; The product & its differentiated value; Proof; Competitive frame.

Is Messaging Framework free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Messaging Framework

Q: How do I know the Messaging Framework output is good?

The skill verifies itself against its own quality checks: The value proposition is benefit-led and specific to one audience — not a feature list for everyone; Every pillar is a benefit with at least one concrete proof point — not an unbacked claim; The one-liner uses the customer's language, not internal jargon; Objections are answered honestly with evidence, not dodged.

🔵 Stable🕐 updated 2026-06-24 🔷 SkillSpec L3 pm-growth

Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

What to give it

▸Target audience — who specifically, and the problem they feel (the sharper the segment, the sharper the message).

▸The product & its differentiated value — what it does and why it's better/different, with evidence.

▸Proof — data, customers, results, or mechanisms that back the claims.

▸Competitive frame — what they'd otherwise use, and the objections they raise.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓The value proposition is benefit-led and specific to one audience — not a feature list for everyone

✓Every pillar is a benefit with at least one concrete proof point — not an unbacked claim

✓The one-liner uses the customer's language, not internal jargon

✓Objections are answered honestly with evidence, not dodged

✓A words-we-use / words-we-avoid list exists so the whole org stays consistent

⚠️ What it refuses to do

Do not lead with features — buyers care about the outcome; features are proof, not the message

Do not make claims without proof — an unbacked superlative ("the best", "revolutionary") reads as noise

Do not try to speak to everyone — messaging for all audiences resonates with none; pick the segment

Do not use internal jargon the customer wouldn't say — if they can't repeat it, it won't spread

Do not confuse this with positioning — decide the category/competitive frame first (see product-positioning-doc), then write the words

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="messaging-framework"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Messaging Framework is one of 599 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog