What do I need to use Landing Page Copy?

The one goal; Audience & their problem; The offer; Proof; Source of traffic.

Is Landing Page Copy free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Landing Page Copy

Q: How do I know the Landing Page Copy output is good?

The skill verifies itself against its own quality checks: The whole page drives **one** action with **one** primary CTA (repeated, not competing); The hero leads with the outcome/benefit, not a feature or the company name; Every feature is written as a benefit to the visitor; Real objections are surfaced and answered, not ignored.

🔵 Stable🕐 updated 2026-10-06 🔷 SkillSpec L3 pm-copy

Write full landing-page copy that converts — section by section. Use when asked to write a landing page, homepage copy, a product page, or copy for a marketing site. Produces complete copy for every section (hero, problem, solution, social proof, features-as-benefits, objections/FAQ, final CTA) with a clear single conversion goal and one primary call to action.

▶ Run it free — no key needed 📝 Grade your existing draft 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“Write a landing page.”“Write our homepage copy.”“Write a product page.”“Write copy for our marketing site.”

What to give it

▸The one goal — the single action (sign up, book a demo, buy, join waitlist). One page, one ask.

▸Audience & their problem — who's landing and what pain brought them.

▸The offer — product, the core outcome, and the differentiator (pair with [`value-proposition`](../value-proposition/SKILL.md)).

▸Proof — testimonials, logos, metrics, guarantees (whatever's real).

▸Source of traffic — , if known — an ad-matched page reads differently from an organic one.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓The whole page drives **one** action with **one** primary CTA (repeated, not competing)

✓The hero leads with the outcome/benefit, not a feature or the company name

✓Every feature is written as a benefit to the visitor

✓Real objections are surfaced and answered, not ignored

✓Social proof is placed where doubt peaks (near the asks)

✓CTA button copy states the value ("Start free" not "Submit")

⚠️ What it refuses to do

Do not offer competing CTAs — multiple asks split attention and lower conversion; one goal per page

Do not open with "Welcome to [company]" — lead with the visitor's outcome

Do not list features without benefits — visitors buy outcomes, not specs

Do not hide the price/effort/objections — unanswered doubt is a silent exit

Do not write "Submit"/"Learn more" buttons — say what happens and the value

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="landing-page-copy"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Landing Page Copy is one of 1307 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog