Community Management Playbook

Build a community management playbook for a brand's social media channels. Use when asked to create guidelines for managing comments, DMs, and community interactions, define a moderation policy, or build response frameworks for social media community managers. Produces a complete playbook with response templates, escalation paths, moderation rules, and tone guidelines.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Brand / product name
• Active platforms — which channels need community management (Instagram, LinkedIn, X/Twitter, Facebook, TikTok, YouTube, Discord, Reddit, etc.)
• Team structure — who manages community? (solo, small team, agency, rotating)
• Brand tone of voice — how the brand sounds (e.g. warm and friendly / professional / witty / technical)
• Primary community type — customers, fans, professional network, creators, users of a product
• Common comment types — what kinds of interactions do you get? (support questions, complaints, praise, spam, trolls)
• Response time SLA — how fast must the team respond? (e.g. within 2 hours on weekdays)

Related skills