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Co-Marketing

🔵 Stable🕐 updated 2026-06-30 🔷 SkillSpec L3 pm-growth

Plan a co-marketing partnership — two brands reaching each other's audiences for mutual gain. Use when asked to plan a partnership, joint campaign, co-branded content/webinar, integration launch, or partner outreach. Produces the partner fit rationale, a fair value exchange, the joint campaign plan, the partner pitch, and how success is split and measured.

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What to give it

Your side — your product, audience, reach (list size, traffic, social), and what you can offer a partner.
Target partner(s) — who, or the *profile* of an ideal partner (shared audience, non-competing, complementary).
The goal — leads, signups, awareness, content, integration adoption.
Assets to offer — audience access, content, engineering, budget, distribution.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

Partner fit is grounded in real audience overlap and a complementary (non-competing) relationship
The value exchange is explicitly balanced — mismatched reach is addressed, not ignored
The campaign is concrete (format, assets, owners, timeline)
Lead-sharing and promotion responsibilities are agreed up front
The partner pitch leads with the partner's benefit and a small first ask
Shared success metrics are defined

⚠️ What it refuses to do

Do not propose a partner with no real audience overlap — "big brand" ≠ "right brand"
Do not partner with a competitor or design a lopsided deal — fairness sustains partnerships
Do not leave lead-sharing vague — agree it before the campaign, not after
Do not pitch by leading with what *you* want — lead with the partner's gain
Do not skip metrics — "we did a thing together" isn't a result

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="co-marketing"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Co-Marketing is one of 599 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog