What do I need to use Go-to-Market Planner?

Product or feature name; Target launch date; Launch tier; Target audience; Key message; PM and launch owner.

Is Go-to-Market Planner free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Go-to-Market Planner

Q: How do I know the Go-to-Market Planner output is good?

The skill verifies itself against its own quality checks: Launch tier is confirmed and appropriate for scope; "Not for" section is included to prevent misdirected sales and support; Every function has at least one activity with a named owner and due date; Success metrics include a measurement window (30/60/90 days).

🔵 Stable🕐 updated 2026-07-01 🔷 SkillSpec L3 pm-delivery

Build a go-to-market plan for any product launch, feature release, or new market entry. Use when planning a product launch, writing a GTM strategy, defining launch tiers, or coordinating cross-functional launch activities. Produces a tiered GTM plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist. For positioning and messaging content itself use go-to-market instead.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

What to give it

▸Product or feature name

▸Target launch date

▸Launch tier — Tier 1 / 2 / 3 — or describe scope and the skill will classify

▸Target audience — who benefits and who it's NOT for

▸Key message — what's the headline outcome for the customer

▸PM and launch owner

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Launch tier is confirmed and appropriate for scope

✓"Not for" section is included to prevent misdirected sales and support

✓Every function has at least one activity with a named owner and due date

✓Success metrics include a measurement window (30/60/90 days)

✓Rollback procedure is confirmed for Tier 1 and 2 launches

✓Post-launch retrospective is scheduled

⚠️ What it refuses to do

Do not build a Tier 1 GTM plan for an incremental feature update — tier the launch appropriately before planning

Do not create activity lists without named owners and due dates — unowned tasks do not get done

Do not skip the rollback procedure for Tier 1 and 2 launches — every significant launch must have an abort plan

Do not treat marketing and engineering as separate tracks — cross-functional coordination is the whole point of a GTM plan

Do not set success metrics without a defined measurement window — "increase signups" is not a measurable target

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Start with

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="go-to-market-planner"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Go-to-Market Planner is one of 1182 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog