AC
Ad Copy
🔵 Stable🕐 updated 2026-06-27
🔷 SkillSpec L3
pm-copy
Write platform-native paid ad copy with multiple angles to test. Use when asked to write ad copy, Google/Facebook/LinkedIn/Instagram ads, PPC headlines, or paid social creative copy. Produces ready-to-ship variants per platform (headlines, primary text, descriptions, CTAs) across distinct angles, sized to each platform's limits, with a note on what each variant tests.
What to give it
▸Platform(s) — Google Search, Meta (FB/IG), LinkedIn, X, etc. (format and limits differ).
▸Product & offer — what's advertised and the action (click, lead, install, buy).
▸Audience & their trigger — who's targeted and the pain/desire that makes them click.
▸Differentiator & proof — why you, and any metric/social proof to use.
▸Landing destination — so the ad matches the page (message match lifts conversion).
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Variants span genuinely distinct angles (not reworded versions of one)
✓Each fits the platform's exact fields and character limits
✓The hook lands in the first line / before the fold
✓Ad message matches the landing page it points to
✓Each variant notes what it's testing, so results are interpretable
⚠️ What it refuses to do
Do not ship one ad — without variants you can't learn; give a real test set
Do not write near-duplicate variants — vary the angle, not just the wording
Do not exceed platform limits — copy that truncates mid-hook wastes spend
Do not mismatch ad and landing page — broken message match tanks Quality Score and conversion
Do not over-claim — ad platforms reject unsupported superlatives, and they erode trust
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="ad-copy"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Ad Copy is one of 625 open-source professional AI agent skills — all SkillSpec L3.
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