VP
Value Proposition
🔵 Stable🕐 updated 2026-06-27
🔷 SkillSpec L3
pm-copy
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
📚 Based on Value Proposition Design (Osterwalder) + April Dunford positioning
What to give it
▸What it is — the product/service in one plain line.
▸Who it's for — the specific audience (sharper segment = sharper value prop).
▸The outcome — the result or transformation they get (not the features).
▸The alternative — what they use today, and why you're better/different.
▸Proof — any evidence (a metric, a mechanism) that backs the claim.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Names a specific audience — not "teams" or "businesses"
✓Leads with the outcome/transformation, not features
✓States the differentiator vs. a named alternative
✓The one-liner is jargon-free and repeatable by a customer
✓Claims are backed by (or flagged as needing) real proof
⚠️ What it refuses to do
Do not list features — a value prop is the outcome, features are the proof later
Do not write for everyone — "for modern teams" resonates with no one; pick the segment
Do not use empty superlatives ("revolutionary", "seamless", "all-in-one") — they're noise
Do not skip the alternative — value is relative; "better than what?" must be answered
Do not make an unbacked claim the headline — if the proof isn't there, soften or earn it first
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="value-proposition"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Value Proposition is one of 750 open-source professional AI agent skills — all SkillSpec L3.
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