What do I need to use Cold Email?

Who you're emailing; The relevance hook; What you offer; Proof; The ask.

Is Cold Email free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Cold Email

Q: How do I know the Cold Email output is good?

The skill verifies itself against its own quality checks: Under ~120 words and skimmable on a phone; Opens with a real, specific relevance hook about the recipient; Frames value as the prospect's outcome, with one proof point; Exactly one low-friction ask.

🔵 Stable🕐 updated 2026-07-08 🔷 SkillSpec L3 pm-copy

Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

What to give it

▸Who you're emailing — role, company, and the segment/ICP.

▸The relevance hook — a real reason to contact *them now* (a trigger event, a specific pain in their role/industry, a mutual connection).

▸What you offer — the outcome you drive for people like them (not your feature list).

▸Proof — a comparable customer, a result, a number.

▸The ask — ideally low-friction (a 15-min call, a relevant resource, an "open to it?" reply).

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Under ~120 words and skimmable on a phone

✓Opens with a real, specific relevance hook about the recipient

✓Frames value as the prospect's outcome, with one proof point

✓Exactly one low-friction ask

✓Includes 2 follow-ups (value-add + graceful breakup)

✓Subject is specific and honest (no bait)

⚠️ What it refuses to do

Do not open about yourself ("We're a leading platform…") — lead with them

Do not feature-dump — one outcome + one proof beats a capability list

Do not stack asks or ask for too much ("30-min demo" cold) — make the first yes tiny

Do not use fake personalisation ("loved your post!") — be specifically, verifiably relevant or don't claim it

Do not skip follow-ups or make them "just checking in" — each must add a reason to reply

📚 Ships with

references/reply-rate-calibration.md — line-by-line calibration of what actually moves reply rates, with honest expectations

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="cold-email"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Cold Email is one of 599 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog