What do I need to use Press Release?

The news; Company name; Date of announcement / embargo date; Key quote; Why this matters; Target media; Media contact details.

Is Press Release free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Press Release

Q: How do I know the Press Release output is good?

The skill verifies itself against its own quality checks: Headline uses active voice and is under 10 words; First paragraph stands alone as the complete story; Quote adds something the facts don't say (not a restatement); Boilerplate is factual, not promotional.

🟢 Production-Ready🕐 updated 2026-07-14 🔷 SkillSpec L3 pm-cross

Write a professional press release for any announcement. Use when asked to write a press release, media announcement, news release, or press statement. Produces a structured press release with headline, dateline, body, boilerplate, and media contact — ready to send to journalists.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

🗣 Say this to your agent

“Write a press release announcing [news]”“Draft a media statement about [event]”“We are launching [product] — write the press release”“Turn this announcement into a press release: [paste notes]”

What to give it

▸The news — what is actually happening — be specific

▸Company name

▸Date of announcement / embargo date

▸Key quote — from which executive and approximately what they want to say

▸Why this matters — to the reader, not the company

▸Target media — trade / national / local / consumer / investor

▸Media contact details

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Headline uses active voice and is under 10 words

✓First paragraph stands alone as the complete story

✓Quote adds something the facts don't say (not a restatement)

✓Boilerplate is factual, not promotional

✓Embargo date and media contact are included

⚠️ What it refuses to do

Do not bury the news — the most important information must appear in the first paragraph (inverted pyramid)

Do not use promotional language or superlatives — press releases must read as news, not advertising copy

Do not omit the boilerplate — every press release needs the standard "About [Company]" paragraph at the end

Do not forget the embargo date and media contact — journalists need both to use the release

Do not write a headline longer than 12 words — it must be scannable and specific

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Start with

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="press-release"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Press Release is one of 1174 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog