What do I need to use Media Pitch?

The story; Target publication or journalist; Company or organisation; Key proof point; Why now; What you are offering.

Is Media Pitch free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Media Pitch

Q: How do I know the Media Pitch output is good?

The skill verifies itself against its own quality checks: Subject line is the story angle (under 10 words, no company name); Opening doesn't start with "I'm reaching out" or "I hope this email finds you well"; The story angle is clear in the first two sentences; A specific exclusive or offer is named.

🔵 Stable🕐 updated 2026-10-11 🔷 SkillSpec L3 pm-gtm

Write a media pitch or press outreach email for any story or announcement. Use when asked to write a media pitch, journalist outreach email, press pitch, or story angle for PR. Produces a concise pitch with a compelling news angle, journalist-specific hook, and clear call to action.

▶ Run it free — no key needed 📝 Grade your existing draft ⬇ Add to Claude (works in Duet) 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“Write a media pitch for [story or announcement]”“Draft a journalist outreach email for [topic]”“Help me pitch [story] to [type of journalist or outlet]”“What is a good angle for a media pitch about [topic]?”

What to give it

▸The story — what is the actual news or interesting angle?

▸Target publication or journalist — who are you pitching to and what do they cover?

▸Company or organisation — who is behind this?

▸Key proof point — data, customer story, or exclusive that makes this credible

▸Why now — why is this timely?

▸What you are offering — interview / exclusive data / embargoed information / spokespeople

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Subject line is the story angle (under 10 words, no company name)

✓Opening doesn't start with "I'm reaching out" or "I hope this email finds you well"

✓The story angle is clear in the first two sentences

✓A specific exclusive or offer is named

✓Journalist's name is used (not "Hi there")

✓Mobile number included for deadline follow-up

⚠️ What it refuses to do

Do not write a pitch that leads with the company's history or description — the story angle must come first, not who the company is

Do not use vague data points ("significant growth", "thousands of users") — every statistic must be specific and verifiable

Do not send the same pitch to multiple journalists in a BCC — pitches must be individually tailored to each journalist's beat and recent work

Do not offer an exclusive without setting a response deadline — an open-ended exclusive invitation is ignored or used to delay indefinitely

Do not follow up with "just checking in" — a follow-up must contain new information or a fresh angle, otherwise it is noise

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Start with

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="media-pitch"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Media Pitch is one of 1326 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog