RP
Referral Program
🔵 Stable🕐 updated 2026-06-30
🔷 SkillSpec L3
pm-growth
Design a referral program that drives real word-of-mouth growth. Use when asked to build a referral or refer-a-friend program, create an incentive/reward structure, or turn happy users into a growth channel. Produces the incentive design (who gets what, when), the mechanics and trigger moment, fraud guardrails, and the unit-economics check — a program that pays back, not one that just burns budget.
What to give it
▸The product & economics — what you sell, price/margin, and roughly your CAC and LTV (so rewards can be sized).
▸The "aha" / happy moment — when users feel the value most (the right time to ask).
▸Audience motivation — would they refer for cash, credit, status, or to help a friend? B2C vs B2B differs a lot.
▸Constraints — budget per referral, legal/region limits, what's technically feasible.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Incentive is sized against real CAC/LTV and rewards the outcome (conversion), not just a click
✓The ask is triggered at a genuine high-satisfaction moment, with a low-friction share flow
✓Double-sided vs. one-sided is a deliberate choice with a rationale
✓Fraud/abuse guardrails are specified
✓A unit-economics / breakeven check shows the program pays back
✓Success metrics (participation, referral CAC, referred-user conversion) are defined
⚠️ What it refuses to do
Do not set a reward without checking it against CAC/LTV — that's just burning money
Do not reward signups/clicks alone — reward the conversion you actually want
Do not ask before the user has felt value — timing is half the program
Do not ignore fraud — reward farming can quietly eat the whole budget
Do not make sharing clunky — every extra step kills participation
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="referral-program"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Referral Program is one of 625 open-source professional AI agent skills — all SkillSpec L3.
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