MF
Marketing Funnel Plan
🔵 Stable🕐 updated 2026-06-24
🔷 SkillSpec L3
pm-growth
Plan a full-funnel marketing strategy from awareness to retention. Use when asked to build a marketing funnel, map the customer journey to tactics, plan demand generation, or diagnose where a funnel leaks. Produces a funnel plan — stage definitions, the metric and conversion target per stage, channels & tactics, the biggest leak, and a 90-day focus.
📚 Based on Pirate Metrics — AARRR (Dave McClure, 500 Startups)
What to give it
▸Product & motion — what's sold, to whom, and the motion (self-serve, sales-led, PLG hybrid).
▸Current numbers — traffic, signups, activation, conversion, retention (whatever exists; estimates are fine).
▸Goal — the business outcome and timeframe (e.g. 2× qualified pipeline this quarter).
▸Constraints — budget, team, and channels already in play.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Every stage has a definition, a metric, and a numeric conversion target — not just a label
✓The single biggest leak is identified and prioritised over adding more top-of-funnel
✓The plan goes deep on 1–2 channels rather than spreading thin across many
✓A weekly leading indicator is named for the focus stage
✓The 90-day plan is sequenced bets, not an undifferentiated tactic list
⚠️ What it refuses to do
Do not pour budget into the top of the funnel when the leak is mid-funnel — more visitors through a leaky funnel just wastes more money
Do not list every channel — focus beats breadth; name the 1–2 that fit the motion
Do not set tactics without a metric and target per stage — unmeasured tactics can't be cut
Do not treat attribution as truth — state its limits and lean on leading indicators
Do not ignore retention/referral — acquisition-only funnels buy growth they can't keep
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="marketing-funnel-plan"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Marketing Funnel Plan is one of 599 open-source professional AI agent skills — all SkillSpec L3.
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