LB
Localization Brief
🔵 Stable🕐 updated 2026-06-29
🔷 SkillSpec L3
pm-localization
Plan the localization of a product/content for a new market — beyond translating the words. Use when asked to localize a product, plan market entry localization, prepare a localization brief, or figure out what to adapt for a new region. Produces a brief — target locales, what to translate vs. adapt vs. rebuild (UI, content, formats, imagery, payments, legal), priorities, and the risks/cultural pitfalls.
What to give it
▸The product / content — and the target locale(s) (language + region — fr-FR vs fr-CA matters).
▸What it is — SaaS UI, marketing site, app, docs, campaign — sets what needs adapting.
▸Goal & depth — testing a market (light) vs. full local presence (deep).
▸Known constraints — budget, what's already internationalized (i18n-ready or not).
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Distinguishes translate vs. adapt vs. rebuild per element — not "translate everything"
✓Covers formats, imagery, payments, legal, and SEO — not just UI strings
✓Region (not just language) is specified where it changes things
✓Priorities are sequenced to the goal (market test vs. full launch)
✓Names the specific cultural/regulatory pitfalls for this market
✓Includes native + in-market review in the QA plan
⚠️ What it refuses to do
Do not equate localization with translation — payments, legal, formats, and imagery decide whether it feels native
Do not ignore region — fr-FR ≠ fr-CA, es-ES ≠ es-MX; the variant changes copy, formats, and norms
Do not localize SEO by translating keywords — research how locals actually search
Do not skip local payment methods — the best-localized UI converts nothing if they can't pay how they pay
Do not launch without in-market native review — machine/relay translation misses the embarrassing stuff
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="localization-brief"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>
💬 Discussion
Localization Brief is one of 731 open-source professional AI agent skills — all SkillSpec L3.
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