Plan a shop's 双 11, 618 or other major platform promotion in China: targets broken down by product, the pricing and discount stack checked against platform rules and margin, the phases from 蓄水 to 返场, traffic and content plan, stock, logistics and customer service readiness, risk checks and the post-event review. Use when asked 帮我做双 11 方案, 大促活动怎么规划, 618 促销计划, 预售怎么玩, 大促复盘怎么写, or plan our Double 11 campaign. Produces a target breakdown, a price and margin table per product, a phase calendar, a channel plan, an operations readiness checklist, a risk table and a review template. Distinct from promotion-plan, which is for general retail promotions.
“帮我做一个天猫店的双 11 方案，去年卖了 300 万。”“这个价格叠加满减和店铺券之后还赚钱吗？”“618 的预热期和爆发期分别该做什么？”“写一份双 11 复盘报告的框架。”“Run this skill in your browser: https://mohitagw15856.github.io/pm-claude-skills/skill/cn-double11-promotion-plan.html”
What to give it
▸Platform or platforms, shop type and category
▸Last event's results — GMV, traffic, conversion, average order value, return rate, ad spend
▸This event's target and why
▸Products — cost, daily price, lowest price in the recent period, stock, supply lead time
▸The platform's rules for this event — registration dates, discount mechanics, price requirements, 价保
▸Budget for ads, content creators and livestreams
▸Team size for customer service and warehouse
▸Returns and after-sales capacity
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓The target is decomposed into traffic, conversion and order value
✓Every product shows the worst-case final price and its margin
✓Platform rules relied on are listed and marked for confirmation
✓Each phase has dates, actions and an owner
✓Stock, logistics and customer service readiness are covered
✓The review template is included
⚠️ What it refuses to do
**Do not set a GMV target without the three factors behind it.**
**Do not ignore discount stacking.** Compute the lowest reachable price.
**Do not state this year's 满减 rule from memory.**
**Do not raise the price before the event to fake a discount.** It breaches platform rules and pricing law.
**Do not plan sales the warehouse cannot ship.**
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp