BI
Brand Impersonation Response
🔵 Stable 🕐 updated 2026-07-02
🔷 SkillSpec L3
pm-crisis
Respond to a brand or executive impersonation incident — deepfaked executives, cloned support lines, fake apps, spoofed domains, or AI-generated scam content wearing your name. Use when a deepfake of a leader is circulating, customers report a fake version of your product or support channel, or to prepare the impersonation playbook before it happens. Produces an incident response: verification protocol, takedown sequencing by platform, customer and public communications, and the hardening plan. For general crisis comms use press-release/pm-crisis skills; for security incidents inside your systems use security-incident-response.
What to give it
▸ What's circulating — the artifact (video/audio/site/app/account), where it lives, how it was discovered
▸ The harm mechanism — financial scam? credential harvesting? reputation/market manipulation? (Drives urgency and legal posture)
▸ Reach so far — views, victim reports, whether it's spreading or stagnant
▸ Who's impersonated — the brand, a product surface, or a named human (a deepfaked *person* is also a victim; the response includes them)
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓ Evidence was preserved before takedowns were filed
✓ Takedowns route through IP/trademark channels with documentation, not generic reports
✓ Public response is gated on a stated reach threshold, not reflex
✓ No communication links, screenshots, or restates the scam's content
✓ Money-moved cases include the law-enforcement referral
✓ The hardening plan includes the internal voice-deepfake protocol
⚠️ What it refuses to do
Do not amplify a low-reach scam with a high-reach denial — proportionality is the discipline
Do not file generic "report this account" tickets when trademark channels exist — wrong queue, weeks lost
Do not let takedowns destroy the evidence — preserve first, always
Do not leave the deepfaked human out of the response — an executive learning the plan from the press release is a second incident
Do not treat it as a one-off — impersonation that worked once is a campaign; monitoring is part of the response, not the postscript
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="brand-impersonation-response"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion