Playground › Catalog › Brand Impersonation Response
BI

Brand Impersonation Response

🔵 Stable🕐 updated 2026-10-06⚖️ rules checked 2026-07-02Not yet expert-reviewed · review it ✅ 5/5 🔷 SkillSpec L3 pm-crisis

Respond to a brand or executive impersonation incident — deepfaked executives, cloned support lines, fake apps, spoofed domains, or AI-generated scam content wearing your name. Use when a deepfake of a leader is circulating, customers report a fake version of your product or support channel, or to prepare the impersonation playbook before it happens. Produces an incident response: verification protocol, takedown sequencing by platform, customer and public communications, and the hardening plan. For general crisis comms use press-release/pm-crisis skills; for security incidents inside your systems use security-incident-response.

▶ Run it free — no key needed 📝 Grade your existing draft 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“A deepfake of our CEO is going around.”“Customers are reporting a fake version of our app.”“Someone cloned our support line.”“Prepare an impersonation playbook before it happens.”

What to give it

▸What's circulating — the artifact (video/audio/site/app/account), where it lives, how it was discovered
▸The harm mechanism — financial scam? credential harvesting? reputation/market manipulation? (Drives urgency and legal posture)
▸Reach so far — views, victim reports, whether it's spreading or stagnant
▸Who's impersonated — the brand, a product surface, or a named human (a deepfaked *person* is also a victim; the response includes them)

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Evidence was preserved before takedowns were filed
✓Takedowns route through IP/trademark channels with documentation, not generic reports
✓Public response is gated on a stated reach threshold, not reflex
✓No communication links, screenshots, or restates the scam's content
✓Money-moved cases include the law-enforcement referral
✓The hardening plan includes the internal voice-deepfake protocol

⚠️ What it refuses to do

Do not amplify a low-reach scam with a high-reach denial — proportionality is the discipline
Do not file generic "report this account" tickets when trademark channels exist — wrong queue, weeks lost
Do not let takedowns destroy the evidence — preserve first, always
Do not leave the deepfaked human out of the response — an executive learning the plan from the press release is a second incident
Do not treat it as a one-off — impersonation that worked once is a campaign; monitoring is part of the response, not the postscript

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Related skills

PR Crisis ResponseDeprecation Comms PlanIncident Public StatementLayoff Communication

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="brand-impersonation-response"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Brand Impersonation Response is one of 1307 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog