What do I need to use Transcreation?

The source copy; The intent; Brand voice & guardrails; Constraints.

Is Transcreation free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Transcreation

Q: How do I know the Transcreation output is good?

The skill verifies itself against its own quality checks: Names the original's *intent/impact* — and recreates that, not the words; Explains why a literal translation would fall flat in this market; Gives 2–3 distinct creative options, each with a back-translation for client confidence; Respects brand voice and market guardrails.

🔵 Stable🕐 updated 2026-10-06 🔷 SkillSpec L3 pm-localization

Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.

▶ Run it free — no key needed 📝 Grade your existing draft ⬇ Add to Claude (works in Duet) 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“Adapt this tagline for Japan.”“Transcreate our campaign for the German market.”“This translation is correct but flat.”“Localise this slogan, not just translate it.”

What to give it

▸The source copy — (tagline, headline, ad, slogan, CTA) and the target language + market/culture.

▸The intent — what the original is *trying to do* (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words.

▸Brand voice & guardrails — tone, things to keep, things you can't say in this market.

▸Constraints — character limits (ads), where it appears.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Names the original's *intent/impact* — and recreates that, not the words

✓Explains why a literal translation would fall flat in this market

✓Gives 2–3 distinct creative options, each with a back-translation for client confidence

✓Respects brand voice and market guardrails

✓Flags anything an in-market native should confirm (connotations, slang, claims)

⚠️ What it refuses to do

Do not translate literally — transcreation recreates the feeling; identical words that lose the punch is failure

Do not give one option — creative work needs choices; offer distinct routes

Do not omit the back-translation — clients need to know what the new copy literally says

Do not ignore cultural connotation — a fine word in one market can be odd or offensive in another; flag it

Do not bust the character limit — an ad headline that truncates is unusable

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="transcreation"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Transcreation is one of 1326 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog