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Transcreation
🔵 Stable🕐 updated 2026-06-29
🔷 SkillSpec L3
pm-localization
Transcreate marketing/brand copy for another language and culture — recreate the impact, not the words. Use when asked to adapt a tagline, ad, slogan, campaign, or brand message for a new market, or when a translation is 'correct but flat'. Produces a transcreated version that lands emotionally in-culture, with the strategic rationale, 2-3 options, and notes on what was changed and why.
What to give it
▸The source copy — (tagline, headline, ad, slogan, CTA) and the target language + market/culture.
▸The intent — what the original is *trying to do* (the feeling, the promise, the wordplay) — this is what you preserve, not the literal words.
▸Brand voice & guardrails — tone, things to keep, things you can't say in this market.
▸Constraints — character limits (ads), where it appears.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Names the original's *intent/impact* — and recreates that, not the words
✓Explains why a literal translation would fall flat in this market
✓Gives 2–3 distinct creative options, each with a back-translation for client confidence
✓Respects brand voice and market guardrails
✓Flags anything an in-market native should confirm (connotations, slang, claims)
⚠️ What it refuses to do
Do not translate literally — transcreation recreates the feeling; identical words that lose the punch is failure
Do not give one option — creative work needs choices; offer distinct routes
Do not omit the back-translation — clients need to know what the new copy literally says
Do not ignore cultural connotation — a fine word in one market can be odd or offensive in another; flag it
Do not bust the character limit — an ad headline that truncates is unusable
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="transcreation"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Transcreation is one of 743 open-source professional AI agent skills — all SkillSpec L3.
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