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Strategy Memo

🔵 Stable🕐 updated 2026-06-24 🔷 SkillSpec L3 pm-business

Write a strategy memo that commits to a bet and says what you won't do. Use when asked to write a strategy memo, articulate a strategy, make the case for a strategic direction, or align the team on where to focus. Produces a strategy memo — the strategic question, the diagnosis, the bet/approach, why now, explicit non-goals (what we're NOT doing), how we'll know it's working, and the risks.

📚 Based on Good Strategy / Bad Strategy — Richard Rumelt (diagnosis · guiding policy · coherent action)

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What to give it

The strategic question — the choice or challenge this memo resolves.
The situation — the honest diagnosis: the market, the competition, your real position and constraints.
The bet — the approach you're choosing and what it's betting on being true.
The trade-offs — what you'll deliberately not do or de-prioritise to make the bet.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

The diagnosis is honest about the real position, not aspirational
The bet states what it assumes to be true — it's falsifiable
There's an explicit "what we're NOT doing" list with real sacrifices
The actions are few and coherent (mutually reinforcing), not an everything-list
Leading indicators are named so you learn early whether it's working
"Why now" is answered — the timing is justified

⚠️ What it refuses to do

Do not write goals and call it strategy — "grow revenue, delight customers" is a wish list, not a bet
Do not skip the non-goals — a strategy that sacrifices nothing commits to nothing
Do not build on a flattering diagnosis — naming the uncomfortable truth is the hardest and most important part
Do not list every initiative — coherent actions reinforce one bet; a long list dilutes it
Do not leave the bet unfalsifiable — if no evidence could prove it wrong, it can't be pressure-tested

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

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💬 Discussion

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