SB
Sales Battlecard
🔵 Stable🕐 updated 2026-06-08
🔷 SkillSpec L3
pm-sales
Create a competitive sales battlecard for any competitor. Use when asked to build a battlecard, competitive comparison, sales cheat sheet, or objection handling guide for a specific competitor. Produces a one-page battlecard with positioning, differentiators, objection responses, and landmines.
🗣 Say this to your agent
“Build a battlecard against [competitor]”“Create a competitive cheat sheet for [competitor]”“Write objection handling for [competitor] comparisons”
What to give it
▸Your product / company
▸Competitor name
▸Your target customer — ICP
▸Your top 3 differentiators — vs this competitor
▸Common objections — when competing against them
▸Known competitor weaknesses
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Competitor strengths are listed honestly (not minimised)
✓Differentiators have proof points (not just claims)
✓Objection responses are conversational (not scripted-sounding)
✓Landmine questions are natural and non-confrontational
✓"When we lose" is included and honest
✓Battlecard has a review date
⚠️ What it refuses to do
Do not minimise or ignore genuine competitor strengths — sales reps who encounter them unprepared lose credibility
Do not write differentiators without proof points — a claim without evidence is marketing, not a battlecard
Do not make the battlecard exhaustive — it is a one-page cheat sheet, not a full competitive analysis
Do not include a "When we lose" section that is dishonestly optimistic — honest loss scenarios build rep trust
Do not skip the review date — an outdated battlecard with wrong information is worse than no battlecard
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="sales-battlecard"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Sales Battlecard is one of 1153 open-source professional AI agent skills — all SkillSpec L3.
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