What do I need to use Competitive Analysis?

Your product or company; Competitors to analyze; Analysis focus; Audience.

Is Competitive Analysis free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Competitive Analysis

Q: How do I know the Competitive Analysis output is good?

The skill verifies itself against its own quality checks: All competitor claims cite a source or are flagged as assumptions; Feature comparison notes quality differences, not just feature presence; Strategic recommendations are specific actions, not generic advice; Win/loss analysis reflects customer perspective, not internal assumptions.

🟢 Production-Ready🕐 updated 2026-07-14 ✅ 4.3/5 🔷 SkillSpec L3 pm-essentials

Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations. For a one-off teardown of a single rival use competitor-teardown; for a recurring market briefing use competitive-intelligence-monitor.

📚 Based on Porter's Five Forces — Michael Porter

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

What to give it

▸Your product or company — what you're comparing against

▸Competitors to analyze — or ask to identify the top 3-5

▸Analysis focus — full landscape / feature comparison / pricing / positioning / win-loss

▸Audience — product team / leadership / sales / board

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓All competitor claims cite a source or are flagged as assumptions

✓Feature comparison notes quality differences, not just feature presence

✓Strategic recommendations are specific actions, not generic advice

✓Win/loss analysis reflects customer perspective, not internal assumptions

✓Different customer segments are considered (not all buyers value the same things)

⚠️ What it refuses to do

Do not present competitor feature claims as facts without citing a source or flagging them as assumptions — outdated or incorrect feature data misleads sales and product decisions

Do not build a competitive analysis that only covers features — pricing, messaging, go-to-market motion, and who they hire for are equally strategic signals

Do not treat all buyers as identical — the same product may win against Competitor A in the enterprise segment and lose in SMB; segment-specific win/loss matters

Do not soften weaknesses and threats in the SWOT to avoid internal discomfort — an honest SWOT is only useful if the negatives are real

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Example output

Input: Analyse our position vs Notion and Coda for a lightweight team wiki aimed at small startups. We're cheaper and faster to set up but have fewer integrations. · generated by claude-sonnet-4-6

Start with

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🔌 Embed this skill

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💬 Discussion

Competitive Analysis is one of 1098 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog