PB
Persuasion Brief
🔵 Stable🕐 updated 2026-06-27
🔷 SkillSpec L3
pm-comms
Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.
What to give it
▸The ask — what you want them to agree to, decide, or do.
▸Who you're persuading — their role, their current view, and what they care about / are measured on / fear.
▸Why they resist — the real objection (often unspoken: risk, effort, ego, precedent, budget).
▸Your evidence — data, examples, credibility, social proof you can bring.
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Starts from the audience's actual view and incentives, not your own
✓The core argument is the reason that moves *them*, stated in one line
✓Proof is ordered for what this specific audience trusts (data vs. peer example)
✓Both the logical and emotional appeals are addressed
✓The real (often unspoken) objection is named and defused
✓The ask lowers the cost of yes (pilot / reversible / small first step)
⚠️ What it refuses to do
Do not lead with the reason that persuades *you* — lead with what moves *them*
Do not rely on logic alone — people decide on emotion and justify with logic; address both
Do not ignore the unspoken objection — the stated reason ("no budget") often hides the real one (risk/ego)
Do not ask for the big commitment first — a reversible pilot is far easier to say yes to
Do not manipulate — use true reasons; a win built on a distortion costs you the next ask
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="persuasion-brief"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
Persuasion Brief is one of 599 open-source professional AI agent skills — all SkillSpec L3.
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