What do I need to use Persuasion Brief?

The ask; Who you're persuading; Why they resist; Your evidence.

Is Persuasion Brief free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Persuasion Brief

Q: How do I know the Persuasion Brief output is good?

The skill verifies itself against its own quality checks: Starts from the audience's actual view and incentives, not your own; The core argument is the reason that moves *them*, stated in one line; Proof is ordered for what this specific audience trusts (data vs. peer example); Both the logical and emotional appeals are addressed.

🔵 Stable🕐 updated 2026-10-06 🔷 SkillSpec L3 pm-comms

Build the case to win someone over to a decision, idea, or change. Use when asked to persuade someone, build a case for an idea, get buy-in, win over a skeptic, or prepare to pitch a proposal internally. Produces a persuasion brief — the audience's current view and what moves them, the core argument, the proof, objection handling, the emotional and logical appeals, and the ask.

▶ Run it free — no key needed 📝 Grade your existing draft ⬇ Add to Claude (works in Duet) 📱 Use as an app View SKILL.md ↗ What changed

🗣 Say this to your agent

“Persuade someone.”“Build a case for an idea.”“Get buy-in.”“Win over a skeptic.”“Prepare to pitch a proposal internally.”

What to give it

▸The ask — what you want them to agree to, decide, or do.

▸Who you're persuading — their role, their current view, and what they care about / are measured on / fear.

▸Why they resist — the real objection (often unspoken: risk, effort, ego, precedent, budget).

▸Your evidence — data, examples, credibility, social proof you can bring.

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Starts from the audience's actual view and incentives, not your own

✓The core argument is the reason that moves *them*, stated in one line

✓Proof is ordered for what this specific audience trusts (data vs. peer example)

✓Both the logical and emotional appeals are addressed

✓The real (often unspoken) objection is named and defused

✓The ask lowers the cost of yes (pilot / reversible / small first step)

⚠️ What it refuses to do

Do not lead with the reason that persuades *you* — lead with what moves *them*

Do not rely on logic alone — people decide on emotion and justify with logic; address both

Do not ignore the unspoken objection — the stated reason ("no budget") often hides the real one (risk/ego)

Do not ask for the big commitment first — a reversible pilot is far easier to say yes to

Do not manipulate — use true reasons; a win built on a distortion costs you the next ask

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y -p pm-claude-skills pm-claude-skills-mcp

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="persuasion-brief"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Persuasion Brief is one of 1326 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog