TC
The Churning Customer
🔵 Stable🕐 updated 2026-07-14
🔷 SkillSpec L3
pm-simulators
Simulate the exact customer who will quietly cancel in month 4 — their internal monologue through the lifecycle and the honest exit interview they never gave you. Use when asked why do customers really churn, simulate a churning customer, roleplay the customer who cancels, or what does silent churn look like for my product. Produces the customer's lifecycle monologue, their never-given exit interview, and a debrief with the earliest detectable signals and interventions.
What to give it
▸The product — what it does, price point, who buys it
▸The onboarding path — what a new customer experiences in week 1 (steps, emails, human touch or not)
▸A real churn profile (optional) — (optional) — segment or anecdote of someone who left; else simulate the most economically damaging plausible profile and label the assumption
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Monologue references the product's actual onboarding steps, not generic SaaS beats
✓Moment 3 (silent disappointment) is specific and plausible — it's the heart of the simulation
✓The "what would have kept you" answer is honest-sized, not a feature wishlist
✓Every signal in the debrief is detectable in data or behavior the company actually has
✓The voice is quietly busy, not theatrical
⚠️ What it refuses to do
Do not simulate an angry customer — anger churns loudly; this skill is for the silent majority
Do not let the customer articulate the company's own roadmap — real customers describe pain, not solutions
Do not invent product facts not in the input; where onboarding details are missing, ask or label the assumption
Do not end without interventions — the monologue is diagnosis, the debrief is the treatment
Do not stay in character in the debrief
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcpRelated skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="the-churning-customer"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>💬 Discussion
The Churning Customer is one of 599 open-source professional AI agent skills — all SkillSpec L3.
Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog