Customer Journey Map

Build a customer journey map for a product, service, or experience. Use when asked to map a customer journey, create a user journey, document touchpoints and pain points, or design an experience map. Produces a complete journey map with stages, touchpoints, emotions, pain points, and prioritised opportunities.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Product or service — being mapped
• Customer persona — which customer segment is this map for? (be specific — one persona per map)
• Journey scope — full end-to-end (awareness → advocacy), or a specific phase (e.g. onboarding only)?
• Current state or future state? — mapping how it works today, or designing how it should work?
• Data sources — any research, user interviews, support tickets, NPS comments, analytics available?
• Goal of the map — what decision will this inform? (redesign, prioritisation, stakeholder alignment, new feature)

Related skills