What do I need to use Customer Journey Map?

Product or service; Customer persona; Journey scope; Current state or future state?; Data sources; Goal of the map.

Is Customer Journey Map free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Customer Journey Map

Q: How do I know the Customer Journey Map output is good?

The skill verifies itself against its own quality checks: Map covers one specific persona — not "all customers"; Each stage includes the customer's emotional state — not just actions; Pain points are the customer's pain — not the company's pain; Opportunities are specific enough to become backlog items or design prompts.

🟢 Production-Ready🕐 updated 2026-07-14 🔷 SkillSpec L3 pm-discovery

Build a customer journey map for a product, service, or experience. Use when asked to map a customer journey, create a user journey, document touchpoints and pain points, or design an experience map. Produces a complete journey map with stages, touchpoints, emotions, pain points, and prioritised opportunities.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

🗣 Say this to your agent

“Map the customer journey for [product]”“Build a user journey from awareness to advocacy”“Create a journey map for our onboarding experience”“Map out the touchpoints and pain points for [customer type]”“Design an experience map for [process or product]”

What to give it

▸Product or service — being mapped

▸Customer persona — which customer segment is this map for? (be specific — one persona per map)

▸Journey scope — full end-to-end (awareness → advocacy), or a specific phase (e.g. onboarding only)?

▸Current state or future state? — mapping how it works today, or designing how it should work?

▸Data sources — any research, user interviews, support tickets, NPS comments, analytics available?

▸Goal of the map — what decision will this inform? (redesign, prioritisation, stakeholder alignment, new feature)

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Map covers one specific persona — not "all customers"

✓Each stage includes the customer's emotional state — not just actions

✓Pain points are the customer's pain — not the company's pain

✓Opportunities are specific enough to become backlog items or design prompts

✓Emotion curve shows the real experience — not an aspirationally positive version

✓Research gaps are documented — the map reflects what is known, not assumed

⚠️ What it refuses to do

Do not build the map from assumptions alone — ground at least the pain points in real customer data or research

Do not treat all journey stages as equally weighted — identify the highest-friction moments explicitly

Do not omit the emotional layer — a journey map without emotions is a process flow, not a customer map

Do not create generic touchpoints that apply to any product — each touchpoint must be specific to this product and customer

Do not leave opportunities unranked — prioritise by impact and feasibility

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Start with

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="customer-journey-map"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Customer Journey Map is one of 1078 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog