CM
Creator Media Kit
🔵 Stable🕐 updated 2026-06-21
🔷 SkillSpec L3
pm-creator
Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator.
What to give it
▸Creator & niche — pull positioning from a [[creator-brand-kit]] if available
▸Platforms + real stats — followers, avg views, engagement rate, audience demo/geo
▸Offerings — what they'll make: a Reel, a dedicated video, a story series, a newsletter feature
▸Target brand(s) — for the outreach, and any past brand work / results
✅ The bar it holds itself to
Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.
✓Every deliverable leads with value to the brand, not the creator's clout
✓Real stats are used or clearly marked as placeholders — never invented
✓The outreach email is personalised to the brand and ≤150 words
✓Rates are justified by reach/rights/exclusivity, with bundle options
✓Negotiation levers and "don't give away free" items are called out
⚠️ What it refuses to do
A media kit that's all vanity metrics and no audience fit
A generic "I'd love to collab!" email with no brand-specific reason
Inventing follower/engagement numbers
A single flat rate with no rationale or room to negotiate usage/exclusivity
Install
npx pm-claude-skills add --agent claude # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp
Start with
Related skills
🔌 Embed this skill
Drop this on your blog, docs, or site — it renders a "Run this skill" card:
<div data-pm-skill="creator-media-kit"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>
💬 Discussion
Creator Media Kit is one of 625 open-source professional AI agent skills — all SkillSpec L3.
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