Cohort Analysis

Structure a cohort analysis for retention, LTV, or behavioural patterns. Use when asked to run a cohort analysis, analyse retention by cohort, segment users by behaviour over time, or calculate lifetime value by acquisition period. Produces a complete cohort analysis framework with methodology, cohort definitions, retention curves, and prioritised interventions.

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

What to give it

• Analysis goal — retention improvement / LTV modelling / behavioural segmentation / churn prediction
• Product or feature being analysed
• Cohort definition — what groups users? (acquisition month, signup channel, plan tier, feature adoption)
• Observation window — how many periods to track? (e.g. 12 months, 8 weeks)
• Key metric — what are you measuring per cohort? (retention rate, revenue, engagement score, feature usage)
• Available data — what tables/metrics are available? (paste schema or describe)
• Baseline — any existing retention benchmarks or goals?

Related skills