What do I need to use Brand Guidelines?

Mode; Brand evidence; The artifact and its audience; The formality of truth.

Is Brand Guidelines free to use?

Yes — run it free in the browser playground (no API key needed for the sponsored trial, or bring any provider key), or install it into Claude Code, Cursor, ChatGPT and more via npx pm-claude-skills. MIT-licensed and open source.

Brand Guidelines

Q: How do I know the Brand Guidelines output is good?

The skill verifies itself against its own quality checks: Every color carries a hex AND a usage rule — no paint-chip palettes; Voice rules are mechanics with real-copy examples, not adjectives; Extracted values trace to actual artifacts (site CSS, real decks) — nothing from memory of the brand; Applications map tokens wholesale, and include the voice pass.

🔵 Stable🕐 updated 2026-08-16 🔷 SkillSpec L3 ⚙ ships an executable helper pm-design

Extract a brand's visual and verbal identity into an applicable guideline kit — tokens, voice rules, and do/don't pairs — then apply it consistently to any artifact. Use when asked to apply brand guidelines to a document/deck/page, to extract a brand kit from existing materials or a website, to keep AI-produced artifacts on-brand, or to write lightweight brand guidelines for a startup. Produces a compact brand kit (visual tokens + voice rules + application examples) and/or an artifact restyled to it. For a creator's personal voice use creator-brand-kit; for building new UI systems use frontend-design.

▶ Run it free — no key needed 📝 Grade your existing draft View SKILL.md ↗

What to give it

▸Mode — extract a kit, apply an existing kit, or both

▸Brand evidence — (extract mode): the website URL/screenshots, existing decks, the logo files — 2-3 real artifacts beat a mission statement

▸The artifact and its audience — (apply mode): what's being branded and for whom

▸The formality of truth — is there an official guidelines doc this must defer to, or is this creating the de-facto one?

✅ The bar it holds itself to

Every skill in this library self-verifies — these are this skill's own quality checks, straight from its definition.

✓Every color carries a hex AND a usage rule — no paint-chip palettes

✓Voice rules are mechanics with real-copy examples, not adjectives

✓Extracted values trace to actual artifacts (site CSS, real decks) — nothing from memory of the brand

✓Applications map tokens wholesale, and include the voice pass

✓Contrast/legibility survived the branding — checked, not assumed

⚠️ What it refuses to do

Do not extract a brand from its mission statement — mine what they ship, not what they say

Do not guess hex values from memory of a famous brand — screenshot/CSS or it's fiction

Do not spot-fix ("make the title teal") — half-branded reads worse than unbranded; map wholesale

Do not brand at the cost of legibility — a low-contrast on-brand slide fails both jobs

Do not ship a kit without usage rules — a palette and a font list is where inconsistency comes FROM

Install

npx pm-claude-skills add --agent claude   # or codex · cursor · gemini · hermes
# or one-line MCP (every skill, any client):
claude mcp add pm-skills -- npx -y pm-claude-skills-mcp

Start with

Related skills

🔌 Embed this skill

Drop this on your blog, docs, or site — it renders a "Run this skill" card:

<div data-pm-skill="brand-guidelines"></div>
<script src="https://mohitagw15856.github.io/pm-claude-skills/embed.js" async></script>

💬 Discussion

Brand Guidelines is one of 1169 open-source professional AI agent skills — all SkillSpec L3. Try them all in the browser · ⭐ Star on GitHub · Browse the full catalog